Advertising and promotion” are two terms used to describe activities aimed at promoting and marketing specific products or services to the public. Advertising and promotion are essential components of marketing strategies for companies and businesses. Advertising is the process of promoting a product or service by directing general attention and interest towards it. This is usually done through various media such as television, print advertisements in newspapers and magazines, banners and posters in public places, and online advertising. On the other hand, the term “promotion” refers to the actual message or advertisement directed at the audience. This is typically done through the use of words, images, illustrations, animations, sound, video, and other innovative means to capture the audience’s attention and persuade them to purchase the promoted product or use the promoted service. Advertising and promotion aim to increase brand awareness, boost sales, and increase market share. Companies may also use advertising and promotion to convey specific messages or change general attitudes and beliefs in society. Advertising and promotion are strategically designed to leverage the power of persuasion and excitement to create a positive response from the target audience.